Adwords is a google service that helps you display your company advertisement on Google when a person searches for product or service similar to what you have to offer. Google adwords help you to reach the precise customer at the precise moment when they are searching for a product or service similar to your company. Google adwords is popularly termed as Pay Per Click advertising. The Google search engine, and its partner sites, are used more than 200 million times a day. It allows you to choose your own keywords, place your ads where you want and pay only when someone clicks on your advertisement.